Marketing Strategy and Planning
Effective marketing starts with a solid strategy. We develop comprehensive marketing strategies and plans built on deep insights, market research, and proven methodologies. From positioning to channel planning, we create strategic roadmaps that align with your business goals and drive measurable results.
What We Do
1.
Market Insights and Research
Conducting primary and secondary research to understand your market, competitors, and customers. We uncover insights that inform strategic decisions and identify opportunities others miss.
2.
Strategic Positioning
Defining your unique market position and competitive advantage. We clarify what makes you different and why customers should choose you over alternatives.
3.
Messaging Strategy
Developing compelling messaging frameworks that communicate your value across all customer touchpoints. We ensure message consistency while adapting for different audiences and channels.
4.
Channel Planning
Evaluating and selecting the right marketing channels for your business - from digital and social to offline and emerging platforms. We create integrated channel strategies that maximise reach and efficiency.
5.
Marketing Roadmaps
Building detailed marketing plans with clear timelines, priorities, budgets, and success metrics. We transform strategy into actionable plans your team can execute.
6.
Go-to-Market Planning
For product launches and market entry, we develop comprehensive go-to-market strategies that ensure successful launches and market penetration.
- Nathan Hight, Co-Founder & Director, Safe365
“You are such a great team to work with and I am very grateful for the elevation you have brought to our work. Thank you from the bottom of our hearts.”
- Tessa Reardon, Manager and Digital Fundraising Lead, The Foodbank Project
“Objective has made a continued effort to understand and evolve with our business. Their personable and professional suite of experts across the marketing profession have a deep focus on strategy and results.”
- Rob Smith, COO, Envirostrat
“Objective’s highly knowledgeable and skilled marketers built a robust and comprehensive marketing strategy and plan to support our goals.”
