What We Do
1.
Content Strategy and Planning
Developing comprehensive content strategies that define your topics, formats, distribution channels, and publishing cadence. This foundation ensures every piece of content serves a clear purpose rather than simply filling a schedule.
2.
Written Content Creation
Creating in-depth articles, thought leadership pieces, case studies, and guides that answer complex questions, establish credibility, and provide lasting value that continues attracting prospects months or years after publication.
3.
Video Content Production
Producing educational explainer videos, product demonstrations, vlogs, and behind-the-scenes footage that builds connection and trust. Video humanises your business in ways text alone cannot.
4.
Social Content Development
Creating strategic social content across platforms including LinkedIn, Instagram, Facebook, YouTube, TikTok, WeChat, and Xiaohongshu, from static posts and carousels to reels and stories that stop the scroll and drive meaningful action.
5.
Podcast and Audio Content
Developing long-form audio content that allows you to explore topics deeply, showcase expertise through conversation, and build relationships with guests and listeners during commutes and multitasking.
6.
Email Content and Nurture Sequences
Our integrated approach to email marketing services ensures newsletters keep you connected with your audience, nurture sequences educate prospects over time, and promotional campaigns drive action, all whilst providing genuine value, not just sales messages.
7.
User-Generated Content Programmes
Creating programmes that encourage customers to share their experiences and become advocates for your brand. This content resonates because it's authentic, relatable, and comes from people with nothing to sell.
8.
Content Distribution and Amplification
Developing distribution plans that maximise reach through search optimisation, owned audience building, social media leverage, and strategic partnerships. We also repurpose content intelligently, one foundational piece becomes dozens of assets across multiple formats.
9.
Thought Leadership Development
Positioning you and your team as obvious experts through cornerstone content, contributions to industry publications, and speaking opportunities that showcase your expertise beyond your own channels.
10.
Content Performance Optimisation
Tracking what matters, how content contributes to traffic and leads, which topics and formats drive engagement and conversion, and the long-term compound effect of your content library.
- Nathan Hight, Co-Founder & Director, Safe365
“You are such a great team to work with and I am very grateful for the elevation you have brought to our work. Thank you from the bottom of our hearts.”
- Tessa Reardon, Manager and Digital Fundraising Lead, The Foodbank Project
“Objective has made a continued effort to understand and evolve with our business. Their personable and professional suite of experts across the marketing profession have a deep focus on strategy and results.”
- Rob Smith, COO, Envirostrat
“Objective’s highly knowledgeable and skilled marketers built a robust and comprehensive marketing strategy and plan to support our goals.”
- Ken Erskine, Principal General Partner, Matū Group
Our Approach
We bring content strategists, writers, video producers, designers, and distribution specialists who work as an integrated team to deliver content that genuinely moves your business forward. Our approach combines creative and analytical thinking, plus the discipline to maintain consistency over time. Content marketing is iterative, the businesses that succeed commit to consistency, learn from their results, and continuously refine their approach. The transformation? Strategic, integrated content that drives measurable business outcomes whilst building authority that compounds over time.
