B2b Marketing
Partner with a business to business marketing agency that understands complex sales cycles and relationship-building. Unlike traditional B2B marketing firms, when you outsource marketing team functions to Objective, you work directly with the specialists executing your strategy. No account manager layers, just integrated expertise focused on accelerating B2B growth.
What We Do
1.
Account-Based Marketing (ABM)
Developing personalised marketing programmes for high-value target accounts with customised content, multi-channel experiences, and orchestrated engagement strategies that accelerate pipeline velocity.
2.
Target Account Selection and Research
Identifying and researching high-value accounts, understanding their business challenges, organisational structure, and decision-making dynamics. This intelligence powers every touchpoint with relevance and resonance.
3.
B2B Events & Executive Experiences
Planning and executing executive dinners, roundtables, workshops, and VIP experiences that build authentic relationships with key decision-makers. Face-to-face touchpoints that position your brand as a trusted adviser.
4.
Demand Generation & Lead Nurture
Developing systematic approaches to generating qualified demand through content marketing, thought leadership, paid campaigns, and strategic partnerships—then nurturing leads through automated sequences and personalised outreach.
5.
Sales Enablement & Training
Equipping your sales team with pitch decks, case studies, ROI calculators, and competitive battle cards. Training your team to present effectively, read the room, and adjust messaging dynamically.
6.
Digital B2B Marketing
LinkedIn campaigns, programmatic display advertising, email sequences, SEO strategies, and retargeting that orchestrate digital touchpoints to move accounts forward throughout long consideration cycles.
7.
CRM & Automation Optimisation
Configuring your CRM and marketing automation platforms to support account-based strategies, create pipeline visibility, and enable the sales-marketing alignment that high-performing B2B organisations depend on.
8.
Trade Shows & Industry Events
Maximising ROI from industry events through strategic booth presence, pre-event outreach to target accounts, and sophisticated post-event nurture campaigns. The real opportunity is in the planning and follow-up.
9.
Strategic Outreach & Prospecting
Research-driven, persistent, personalised approaches to reaching target accounts through LinkedIn, email, phone, and in-person touchpoints. Warming up cold accounts and creating conditions for meaningful conversations.
10.
Personalised Campaign Development
Creating bespoke marketing campaigns tailored to specific accounts or segments. Each message demonstrates understanding of their context and provides genuine value. Strategic prospecting that builds relationships over time.
- Nathan Hight, Co-Founder & Director, Safe365
“You are such a great team to work with and I am very grateful for the elevation you have brought to our work. Thank you from the bottom of our hearts.”
- Tessa Reardon, Manager and Digital Fundraising Lead, The Foodbank Project
“Objective has made a continued effort to understand and evolve with our business. Their personable and professional suite of experts across the marketing profession have a deep focus on strategy and results.”
- Rob Smith, COO, Envirostrat
“Objective’s highly knowledgeable and skilled marketers built a robust and comprehensive marketing strategy and plan to support our goals.”
- Ken Erskine, Principal General Partner, Matū Group
Our Approach
We apply proven account-based marketing methodologies refined across diverse B2B industries including technology, construction, infrastructure, manufacturing, and professional services. Our strategies integrate CRM technology with multi-channel engagement, benchmarking account progress against sales cycle best practices. The transformation? Deal sizes increase, sales cycles shorten, and customer lifetime value multiplies.
