Email Marketing
Email remains one of the highest-ROI marketing channels when done strategically. Our email marketing services deliver intelligent database segmentation, automated nurture sequences, and strategic campaigns that grow customer lifetime value. Unlike generic email marketing automation companies, we build comprehensive email strategies that integrate seamlessly with your broader marketing ecosystem.
What We Do
1.
Email Platform Optimisation
Setting up and optimising email platforms (Mailchimp, HubSpot, ActiveCampaign, Klaviyo) for deliverability, automation capabilities, and integration with your CRM and tech stack. The right platform configuration creates the foundation for everything else.
2.
Strategic Database Segmentation
Segmenting your audience based on behaviour, demographics, purchase history, and engagement levels to deliver personalised, relevant messages. Smart segmentation transforms one-size-fits-all campaigns into targeted communications that actually resonate.
3.
Growing Your Owned Audience
Implementing strategies to build your email list through lead magnets, website optimisation, and campaigns that attract quality subscribers. We focus on growing an engaged list, not just a large one, quality subscribers who actually want to hear from you.
4.
Email Campaign Strategy & Planning
Developing strategic email calendars that balance promotional, educational, and engagement content to keep subscribers interested and converting. Consistency matters, but so does variety, we plan content that provides genuine value alongside driving action.
5.
Marketing Automation & Nurture Sequences
Building automated email sequences that nurture leads, onboard new customers, and engage subscribers based on their actions and lifecycle stage. These set-and-forget systems work 24/7, moving prospects through your funnel whilst you focus on other priorities.
6.
Cross-Sell and Up-Sell Campaigns
Creating targeted campaigns that increase customer value by recommending complementary products or premium offerings based on purchase history and behaviour. Your existing customers are your easiest path to revenue growth.
7.
Re-engagement and Win-Back Campaigns
Identifying inactive subscribers and customers, then deploying strategic campaigns to re-engage them before they're lost forever. Winning back a dormant customer costs far less than acquiring a new one.
8.
Retention Email Marketing
Keeping customers engaged, appreciated, and loyal through strategic retention emails, exclusive offers, and community building. Retention emails compound in value. The longer customers stay, the more valuable they become.
9.
Email Analytics and Optimisation
Tracking open rates, click rates, conversions, and revenue attribution to understand what's working and what isn't. We continuously test subject lines, content, timing, and segmentation, using data to refine performance over time.
- Nathan Hight, Co-Founder & Director, Safe365
“You are such a great team to work with and I am very grateful for the elevation you have brought to our work. Thank you from the bottom of our hearts.”
- Tessa Reardon, Manager and Digital Fundraising Lead, The Foodbank Project
“Objective has made a continued effort to understand and evolve with our business. Their personable and professional suite of experts across the marketing profession have a deep focus on strategy and results.”
- Rob Smith, COO, Envirostrat
“Objective’s highly knowledgeable and skilled marketers built a robust and comprehensive marketing strategy and plan to support our goals.”
- Ken Erskine, Principal General Partner, Matū Group
Our Approach
As experienced email marketing services consultants, we benchmark your email performance against industry standards and apply email marketing best practices refined across diverse industries. Unlike many email marketing automation companies that focus solely on technical setup, we combine strategic thinking with tactical execution, building automation systems that feel personal, not robotic.
