Marketing Strategy and Planning
Effective marketing starts with a solid strategy. As a strategic marketing agency in Auckland serving businesses across New Zealand, we develop comprehensive marketing strategies and plans built on deep insights, market research, and proven methodologies. Our online marketing agency expertise spans positioning, channel planning, and strategic roadmaps that align with your business goals and drive measurable results.
What We Do
1.
Market Insights and Research
Conducting primary and secondary research to understand your market, competitors, and customers. We uncover insights that inform strategic decisions and identify opportunities others miss, from unserved market segments to emerging trends that create competitive advantage.
2.
Strategic Positioning
Defining your unique market position and competitive advantage. We clarify what makes you different and why customers should choose you over alternatives, creating positioning that's distinctive, defensible, and genuinely valuable to your target audience.
3.
Messaging Strategy
Developing compelling messaging frameworks that communicate your value across all customer touchpoints. We ensure message consistency whilst adapting for different audiences and channels, from technical buyers to economic decision-makers, from website copy to sales presentations.
4.
Channel Planning
Evaluating and selecting the right marketing channels for your business, from digital platforms like LinkedIn, Facebook, Instagram, and YouTube through to traditional channels and emerging opportunities. We create integrated channel strategies that maximise reach and efficiency, prioritising channels where your ideal customers actually engage.
5.
Marketing Roadmaps
Building detailed marketing plans with clear timelines, priorities, budgets, and success metrics. We transform strategy into actionable plans your team can execute, breaking down annual objectives into quarterly initiatives and monthly milestones that drive accountability and momentum.
6.
Go-to-Market Planning
For product launches and market entry, we develop comprehensive go-to-market strategies that ensure successful launches and market penetration. From pre-launch positioning through launch execution and post-launch optimisation, we orchestrate every element for maximum impact.
- Nathan Hight, Co-Founder & Director, Safe365
“You are such a great team to work with and I am very grateful for the elevation you have brought to our work. Thank you from the bottom of our hearts.”
- Tessa Reardon, Manager and Digital Fundraising Lead, The Foodbank Project
“Objective has made a continued effort to understand and evolve with our business. Their personable and professional suite of experts across the marketing profession have a deep focus on strategy and results.”
- Rob Smith, COO, Envirostrat
“Objective’s highly knowledgeable and skilled marketers built a robust and comprehensive marketing strategy and plan to support our goals.”
- Ken Erskine, Principal General Partner, Matū Group
Our Approach
As an experienced marketing agency and online marketing agency, our strategic planning process combines industry best practices with proprietary frameworks and customer journey mapping tools. We benchmark your performance against industry standards and use data-driven insights to identify opportunities that drive competitive advantage. The transformation? Marketing that's no longer reactive or ad-hoc, but a strategic engine that predictably drives growth, compounds over time, and makes every dollar work harder.
