Paid Media
As a full-service media marketing agency, we manage comprehensive paid media campaigns across digital and traditional channels. From Google Ads and Meta through to radio, outdoor advertising, and industry publications, every advertising dollar works harder through data-driven strategies, continuous optimisation, and transparent reporting.
Strategic Paid Media Planning
Our paid media approach starts with strategy. As an experienced google ads marketing agency and full-service media marketing agency, we develop comprehensive media plans that allocate budget strategically across channels, define audience targeting, guide creative development, and establish measurement frameworks. From campaign setup through ongoing optimisation and performance reporting, we manage every aspect of your paid media investment with focus on maximising ROI and achieving your business goals.
Digital Paid Media
1.
Meta Advertising (Facebook & Instagram)
Strategic campaign management across Meta platforms with advanced targeting, creative testing, and conversion optimisation. We leverage Meta's sophisticated audience capabilities to reach your ideal customers with precision.
2.
Google Ads (Search, Display, Demand Gen, Performance Max, Shopping, YouTube and Local)
Full-funnel Google Ads management from brand awareness through to conversion, leveraging the power of Google's advertising ecosystem. Our google ads marketing agency expertise ensures every campaign drives measurable business results.
3.
LinkedIn Advertising
B2B-focused campaigns targeting decision-makers with precise professional targeting and account-based advertising strategies. LinkedIn's unique data makes it invaluable for reaching the right business audiences.
4.
Programmatic Advertising
Automated media buying across display networks and programmatic ad placements, reaching your audience efficiently at scale. We leverage programmatic platforms to target specific demographics, behaviours, and contexts across the web.
5.
Advertorials and Sponsored Content
Creating and placing advertorials and sponsored content across digital publications and industry platforms. These native advertising formats blend editorial credibility with promotional messaging for authentic audience engagement.
Traditional & Partnership Media
1.
Radio Advertising
Strategic radio campaigns that build brand awareness and drive action through audio storytelling and strategic scheduling. Radio remains powerful for reaching local and national audiences during daily routines.
2.
Podcast Advertising
Reaching engaged, niche audiences through podcast sponsorships and advertising. We leverage the trust and intimacy of podcast content to build authentic brand connections with highly targeted listener segments.
3.
Television Advertising
TV campaign planning and buying that reaches mass audiences with compelling video creative. Television delivers unmatched scale for building brand awareness and driving behaviour change.
4.
Print Media (Magazines, Newspapers)
Magazine and newspaper advertising and editorial coverage where physical reach and tangible connection matter. Print delivers credibility and staying power, particularly for considered purchases and affluent demographics.
5.
Out-of-Home (OOH) and Outdoor Advertising
Billboard, transit, and outdoor advertising that creates high-visibility brand presence in strategic locations. OOH builds awareness through repeated exposure in high-traffic environments.
6.
Industry Publications and Partnerships
Leveraging industry publications, associations, and platforms to reach niche B2B audiences where they're already engaged. We secure editorial coverage, advertorials, and partnership opportunities that build credibility.
7.
Media Releases and PR Coverage
Securing both paid and earned media coverage through strategic media releases, press coverage, and PR campaigns. We develop compelling stories that media outlets want to cover, extending your reach through editorial credibility.
- Nathan Hight, Co-Founder & Director, Safe365
“You are such a great team to work with and I am very grateful for the elevation you have brought to our work. Thank you from the bottom of our hearts.”
- Tessa Reardon, Manager and Digital Fundraising Lead, The Foodbank Project
“Objective has made a continued effort to understand and evolve with our business. Their personable and professional suite of experts across the marketing profession have a deep focus on strategy and results.”
- Rob Smith, COO, Envirostrat
“Objective’s highly knowledgeable and skilled marketers built a robust and comprehensive marketing strategy and plan to support our goals.”
- Ken Erskine, Principal General Partner, Matū Group
Our Approach
Performance marketing is at the core of everything we do. We use advanced marketing technology and automation platforms to optimise campaigns in real-time, benchmark performance against industry standards, and apply platform-specific best practices to maximise every dollar spent. Where physical materials are the way to your audience, we understand the ins and outs of print media and the value of tangible connection. The transformation? Predictable customer acquisition, measurable ROI, and advertising that actually drives business growth.
