Social Media Marketing
Partner with a social media marketing agency that builds engaged audiences and drives real business results. Our social media marketing experts develop strategic approaches across LinkedIn, Facebook, Instagram, YouTube, TikTok, WeChat, and Xiaohongshu through authentic community building, UGC programmes, and influencer partnerships.
What We Do
1.
Integrated Social Media Strategy
Developing social strategies that complement your broader marketing plan across LinkedIn, Facebook, Instagram, YouTube, and TikTok. We ensure social media works in concert with your other channels, creating consistent experiences that build recognition and trust.
2.
Platform Selection and Optimisation
Identifying the right social platforms for your audience and business goals. We focus resources where they'll have the greatest impact, optimising profiles, content formats, and posting strategies for each platform's unique algorithm.
3.
Content Strategy and Planning
Creating content strategies that balance value, engagement, and promotion. We develop content calendars that keep your social presence consistent and strategic, building authority whilst driving action.
4.
User-Generated Content (UGC) Programmes
Creating programmes that encourage customers to share their experiences and become advocates. UGC turns satisfied customers into your most powerful marketing asset, generating authentic content that resonates more than brand-created content alone.
5.
Influencer Marketing and Partnerships
Developing influencer marketing programmes and strategic brand partnerships that extend your reach through trusted voices. We identify the right influencers and collaborations, creating campaigns that drive genuine engagement and conversions.
6.
Community Managment
Building and nurturing engaged communities through authentic interaction and responsive engagement. We spark conversations, answer questions, and create genuine connections that transform followers into loyal community members.
7.
Social Content Creation
Producing platform-specific content that stops the scroll—from static posts and carousels through to reels, stories, and live content. Each format is optimised for how your audience consumes information on each platform.
8.
Social Media Analytics
Tracking performance, understanding what resonates, and continuously optimising your social strategy based on data. We measure engagement, reach, conversions, and ROI, using insights to refine content, timing, and targeting.
Do you have a Cross-Cultural Audience?
For businesses targeting Chinese and Asian audiences, we develop specialised strategies across WeChat (including Official Accounts, Mini Programs, and community engagement) and Xiaohongshu (Red Note), China's lifestyle and product discovery platform. We create culturally authentic content that resonates with these highly engaged communities.
- Nathan Hight, Co-Founder & Director, Safe365
“You are such a great team to work with and I am very grateful for the elevation you have brought to our work. Thank you from the bottom of our hearts.”
- Tessa Reardon, Manager and Digital Fundraising Lead, The Foodbank Project
“Objective has made a continued effort to understand and evolve with our business. Their personable and professional suite of experts across the marketing profession have a deep focus on strategy and results.”
- Rob Smith, COO, Envirostrat
“Objective’s highly knowledgeable and skilled marketers built a robust and comprehensive marketing strategy and plan to support our goals.”
- Ken Erskine, Principal General Partner, Matū Group
Our Approach
We leverage advanced social media management technology and analytics platforms to track performance against industry benchmarks. Our strategies are built on platform best practices whilst staying agile enough to adapt to algorithm changes and emerging trends. The transformation? Engaged communities that drive genuine brand advocacy and revenue.
