Where Brands Go Further
Your outsourced marketing department and trusted marketing consultant, championing marketing for good.
More Than a Marketing Agency
Objective is more than a marketing agency, we're an international team of 20+ specialists across brand, marketing and sales. We unlock access to high performance teams that deliver strategy, implementation and measurable impact for a fraction of the corporate price tag. Backed by proven results, we guarantee to turn every marketing dollar into a powerful driver for purpose-driven growth.
Objective is part of the Marketing Minds Group, an award-winning powerhouse in marketing that businesses across New Zealand and Australia trust. While Marketing Minds focuses on connecting cultures and engaging diverse Asian communities, Objective delivers high-calibre fractional marketing teams as your Auckland marketing agency, bringing enterprise-level marketing strategies and execution without the overheads.
Objective isn't a one-off agency or consultancy, we are an adaptable full-service, outsourced marketing department designed to bring together businesses and experienced marketers for the right fit at the right time.
From strategy to execution, we expedite business growth from startup to global scale. With experience across 15+ industries and international markets, our team combines innovation, realism, and excellence to drive performance, impact, and lasting success.
What Sets Us Apart
Staff-on-Demand Model
Access high-calibre marketing expertise when and where you need it. Scale your team up or down without the commitment and overhead of full-time hires.
Cross-Industry Innovation
Experience across 15+ sectors means we bring fresh perspectives and proven strategies from diverse industries, sparking innovation others miss.
Full-Spectrum Expertise
From strategic foundations to tactical execution, our team covers the entire marketing spectrum. Brand architecture, digital campaigns, content creation, sales enablement, everything you need under one roof.
Performance-Driven Results
We understand and address every facet of marketing, with a focus on delivering tangible results and return on investment. Our cohesive framework allows us to efficiently develop marketing strategies, execute campaigns, and drive your strategic goals.
The Values That Define Us
Stronger
Together
We work as true partners with each other and our clients. Ehara taku toa i te toa takitahi, engari he toa takitini — My success is not mine alone, it is the success of the collective.
Stay Curious, Think Bigger
We're committed to being the best we can be in order to create a positive impact.
Integrity & Transparency
Doing the right thing in the right way. And always demonstrating honesty and openness.
Empowerment & Ownership
We empower others to take ownership, supporting them to develop the skills they need to succeed.
Meet Our Team
Marketing is increasingly complex. The breadth and depth requires a team of experts, not an individual. Our Marketing Stack model gives you access to experienced specialist marketers across the full marketing ecosystem, as and when you need them.
Why We Exist
Our ultimate goal isn't about how big we can become, but how good, and how much better we can make the world by supporting our clients to activate their voice and unleash the power of marketing as an accelerant to their impact.
We've chosen to channel our marketing thinking and implementation towards amplifying the efforts of medium-sized, scaling businesses with purpose. Our clients trust us to deliver. We have the grit and motivation to work through challenges. We add value by being proactive, diligent, action-orientated and constantly fine-tuning our activity to gain incremental advantage.
Put simply, we get it done.
