Sales and Lead Funnel Optimisation
Marketing generates leads, but sales converts them to revenue. We bridge this critical gap by optimising your sales funnel, identifying leaks, training your team, and implementing best practice sales processes that increase conversion rates at every stage.
What We Do
1.
Sales Funnel Analysis and Waterfall Modelling
Using proven waterfall models to map your complete sales funnel, identify where leads drop off, and quantify the impact of improving conversion rates at each stage.
2.
Leak Identification and Optimisation
Finding the holes in your sales process - whether it's slow follow-up, poor qualification, ineffective messaging, or process gaps - and implementing solutions to plug the leaks.
3.
Sales Process Design and Optimisation
Developing or refining your sales process with clear stages, exit criteria, and best practices that guide leads efficiently from enquiry to closed deal.
4.
Sales Communication Skills Training
Training your sales team to communicate effectively with different buyer personas, read prospects, and adjust their approach based on verbal and non-verbal cues.
5.
Persona-Based Sales Approaches
Developing customised sales approaches for different customer types, industries, and decision-maker roles so your team knows how to adapt their pitch.
6.
Sales Stage Optimisation
Ensuring each stage of your sales process is optimised - from initial contact through discovery, proposal, negotiation, and closing - so marketing leads don't drop off.
7.
Lead Handoff Processes
Creating seamless handoff processes between marketing and sales with clear qualification criteria, lead scoring, and service level agreements.
8.
Sales Enablement and Collateral
Equipping your sales team with the materials, tools, and resources they need to move prospects through the pipeline effectively.
9.
CRM and Sales Tool Optimisation
Optimising your CRM and sales tools to support your sales process, provide visibility, and enable coaching and forecasting.
10.
Conversion Rate Improvement
Implementing testing and optimisation strategies across your sales funnel to systematically improve conversion rates and revenue outcomes.
11.
Sales Coaching and Performance Management
Providing ongoing coaching, best practice sharing, and performance management frameworks that help your sales team continuously improve.
- Nathan Hight, Co-Founder & Director, Safe365
“You are such a great team to work with and I am very grateful for the elevation you have brought to our work. Thank you from the bottom of our hearts.”
- Tessa Reardon, Manager and Digital Fundraising Lead, The Foodbank Project
“Objective has made a continued effort to understand and evolve with our business. Their personable and professional suite of experts across the marketing profession have a deep focus on strategy and results.”
- Rob Smith, COO, Envirostrat
“Objective’s highly knowledgeable and skilled marketers built a robust and comprehensive marketing strategy and plan to support our goals.”
- Ken Erskine, Principal General Partner, Matū Group
Our Approach
Our sales funnel optimisation uses the proven waterfall methodology to identify exactly where leads drop off. We benchmark your conversion rates against industry standards, apply sales best practices, and leverage CRM technology to create systematic, repeatable processes that consistently convert leads to revenue.
